Google recommends using their Google Web Designer tool. This file size is quite small when creating GIF files, so I would recommend using HTML5 formats if you plan to create an animated Display ad. Each ad will have different requirements, so be sure to meet all the requirements for the format you are creating.Īll non-animated image ads must be in a GIF, JPG, or PNG file format, with a max file size of 150KB. You can check it out here.īased on our analysis, the ad formats you should always create when building a Display campaign are:īelow will be a breakdown of each format that Google will accept, as well as more information gleaned from analyzing JumpFly’s Display ads. Impression share is broken out by size category (Square, Mobile, Leaderboard, Skyscraper). I created a Flourish chart with the data, so it is interactive.
Our data set is from the last two years of data (April 2020 – April 2022) and shows some clear differences in the distribution of the different ad sizes. I’ve analyzed more than 2,300 Google Display ads gathered from JumpFly-managed campaigns. Do you really need to create ads in all these sizes, or are some just a waste of time? If you would like to control the look of your ads to match your brand guidelines, 20 ads might feel daunting.
Uploaded Display Ads: created outside of Google Ads and offer complete control of the look of the ad 20 standard ad sizes.RDAs are considered responsive because they can fit in any spot that’s dedicated to Display ads on a page. Responsive Display ads: ads dynamically created by giving Google headlines, descriptions, logos, and images/videos, and they create combinations best geared to the user.There are two types of ads to load in Google: Knowing the reasons to use Google Display Network, the next questions would be, how would I create these ads, and which ads perform the best? Metrics do vary depending on the targeting of the campaigns (Remarketing or Prospecting), but overall, Display ads are a much cheaper method to get more eyes on your product or brand at a much lower cost. In some industries, the average click cost could even cost upwards of $100 or more, depending on the keywords being bid on. A click on a Display ad might average $1.00, while CPCs for Search campaigns in the same account might average over $5. For campaigns using CPC bidding, Display campaigns tend to have a lower click cost than search, particularly in more competitive industries. You can choose from cost-per-view (CPV) and cost-per-click (CPC) bidding, depending on your campaign goals. With a massive reach, Display campaigns have become a prominent strategy to expose your brand cost-effectively.īesides their extensive reach, another benefit of Display campaigns can be a lower cost of entry.
Google’s Display Network is one of the most expansive and wide-reaching tools for awareness within the digital advertising universe, with more than 2,000,000 websites, videos, and apps where your Display ads can appear. Whether you are new to using the Google Display Network or a seasoned veteran in the pay-per-click (PPC) game, the utilization of Google’s Display Network (GDN) is a key factor for the growth and overall performance of your Google Ads account and your overall business.
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